We are able to provide web copywriting training to both individuals and businesses who would like to find out more about how they can improve their web page and email marketing performance.
Our company has gained a respectable reputation for the quality of our web copywriting training, this is due to us being able to provide training that is up to date and of an exceptional quality.
The web copywriting training that we can provide to people in Glasgow can cover a range of different subjects, these are as follows:
- How people read online and the impact that online copywriting can have
- The ways of understanding your audience better, allowing you to write more effectively
- How to encourage people to read your content
- How to ensure that your text is easy to read on the screen
- Choosing the right languages
- You will be able to find out more about the language that you should use when writing online
- How you should be with your grammar
- The tone of voice that you should use, this develops consistency and excellence within your business
- How to be more concise and how you can tell when one of your articles is too concise
- Communicate, persuade and sell
- How to ensure that your core messages are being looked at
- How to create pages that will get your message across to your audience
- How to use techniques that will maximise business benefit in your writing
- Writing across websites, guidelines and examples
- How to write home pages
- How to write product pages
- How to write shopping cart and checkout pages
- How to write FAQ’s and help pages
- How to structure and write content that is suitable for mobile devices
Once the web copywriting training is complete you will have more knowledge on how to do one or more of the following:
- Write online content that communicates, persuades and sells a product/service
- Understand how web, mobile and social channels can impact on writing
- Make sure that your messages stand out and are understood by the audience that you are targeting
- Develop processes to ensure consistently excellent online writing
Those in Glasgow who come to us for our web copywriting training are able to learn online, at our office or we can arrange for our team to come out to your workplace to provide you with the necessary training, by providing these options we are able to accommodate all customer requirements.
This particular type of training is affordable and we are able to provide potential customers with a free quote that is based on their learning requirements, just call us today for your free quote.