Social media is a free form of internet marketing that is useful to any business in Glasgow. Companies are able to receive a number of different benefits from using social media as marketing tools, mentioned below are some of these benefits.
Social media allows you to learn about your audience without any difficulty
Social media allows businesses to learn the dominant languages that are spoken amongst your social media audience as well as their age and gender. By having this knowledge you will be able to cater campaigns and product offers to your target audience which can increase your return on investment.
Social media can help businesses in Glasgow target their audience more effectively and can allow a business to find new customers
As well as being able to cater your campaigns and product offers to your target audience you are also able to target your audiences more effectively, this is because social networks have tools that allow you to communicate the right kind of content to your audience. By being able to target your audiences more effectively you are able to find new customers and expand on your audience.
Social media will allow businesses to receive instant feedback from their customers perspective and will allow a business to gain key information on competitors
This form of internet marketing can give you access to positive or negative feedback which will be able to provide you with valuable insights on the customer perspective. With social media monitoring you are able to gain key information on your competitors which can therefore improve your market intelligence by allowing you to make strategic business decisions, this will allow you to stay one step ahead of your competitors.
Help increase your website traffic and search ranking
Another main benefit of social media is that is can help to increase your website traffic and search ranking, this directs people to your website and will help increase your traffic.
At our company we specialise in social media and have years experience in providing this service to customers in Glasgow, as a result of this we are highly knowledgeable in all areas of social media. We are able to provide social media training to companies who would like to find out more about social media and the impact that social media can have on their business.
We have gained an enviable reputation for our social media training, with more customers coming to us than ever before as a result of the standard of training that we provide. Our training can be taken online or we are able to arrange for someone to come out to your premises to teach you. You are also able to come into our office and learn should you wish to do so, this means we have training that will suit what everyone is looking for.
Our social media training can cover a wide range of topics, some of which include:
- An introduction to social media
- Social media strategies
- Defining a content strategy
- Defining a follower strategy
- Choosing your social media channels
- The best practice
- Social media policies
- Understanding the language of social media
- Creating a blog
- Using social media sites such as Twitter, Facebook and LinkedIn to promote services and products
- How to create social media accounts
- The different functions with each of the social media sites
- Measuring your results
- Defining your social media targets and goals
We understand that every business has different requirements which is why we are also able to tailor our social media training, allowing you to learn information that is relevant to your business and the social media sites that you want to use.
Our social media training is suitable if you are:
- Interested in learning more about social media or you have recently started running your company’s Twitter or Facebook
- Seeking an overview of social media and to learn the best practices and different platforms
- Interested in learning more about how you can find the most suitable platforms for your company to achieve your company’s goals
Our training courses
We have a beginners, intermediate and advanced social media training course available to businesses in Glasgow. There is no prior knowledge needed for our basic social media training but an idea of why your company wants to use social media as a marketing tool is useful because your training will focus on how you might achieve these goals/targets. For those who may have some or extensive knowledge of social media we have intermediate and advanced courses available, this allows us to provide courses that will suit everyone’s ability.
The cost for our courses
The cost for our training courses can vary depending on whether you choose a beginners, intermediate or an advanced course, however, you can expect our prices to be exceptional along with our service. Our staff are able to talk to you about the different prices, all you need to do is give us a call.