With the competition for visibility in the search results becoming more and more competitive, you should consider Pay Per Click to have some sort of presence online.
There are loads of companies in the UK who prefer to do Pay Per Click instead of SEO or with SEO because it gets them to the top of the search engine fast and they can choose their own budget.
One of the reasons why Pay Per Click (PPC) is so straightforward for companies is that they know exactly where their money is going and they only pay when an interested party clicks on the ad. This of course is different from traditional forms of advertising where you will spend money and hope that your ad reaches people.
Although PPC is fairly straightforward to set up it can have it’s limitations if you don’t know what you are doing. For example, once your daily budget has ran out you will no longer appear on the search engines for your desired keywords so it’s important that you think of a realistic budget.
Another example of where it can have it’s limitations if you don’t know what you are doing is when it comes to keywords. Quite often people have this assumption that you can just pick any word that you think relates to your products and services that you do and although you can it may not be the words that the general public are searching for in relation to what you are offering as your products/services. If you don’t find out exactly what the general public are searching for you could be getting clicks from people who are just searching the internet in general and who aren’t necessarily interested in what you are offering or you could be targeting terms that are far too broad, meaning that you are getting clicks from people in an area that you don’t cover for example you could be targeting the whole of the UK when you only cover Glasgow.
An effective PPC campaign involves setting up the campaign correctly, setting a realistic budget and checking what the general public are searching for in relation to your products/services and then using those keywords throughout your campaign.
Here at our company we offer PPC training where one of our team will teach you how to set up and manage your campaign to get the maximum amount of business for your budget.
During the PPC training our team will cover a wide range of topics, including:
- An introduction to PPC
- Keyword research
- The importance of Ad relevancy
- Relevant landing pages
- Account structure
- Keyword strategy and tools
- Managing your performance
- Refining your PPC campaign
Our PPC training can be completed at our workplace or at your workplace in the UK. We are also able to offer the course online which gives you complete flexibility on when you learn.
Our training is reasonably priced and we’d be happy to give you a free quote.
For your free quote or for more information, please contact our staff on 0141 280 2411.