Pay Per Click is a form of internet marketing that allows a company to place an advertisement on the top of Google for the product/service that they offer. This is an effective way of getting your business to the top of Google, the only downfall is that you will pay for every click so once your daily budget is finished you will no longer appear on the listings.
The benefit of being at the top of the search results quickly is that it allows you to:
- Quickly gather feedback on market conditions
- Split test a live audience and gather the ad test results in real time
- Prototype your ideas to track demand before you invest into a new business model
We provide Pay Per Click training to companies in Glasgow who would like to enhance their knowledge of the techniques that are used with a pay per click campaign. Our Pay Per Click training has been put together by our staff who are highly experienced and knowledgeable in all areas of Pay Per Click.
Our Pay Per Click training can be taken online at a time and pace that suits you or if you prefer our staff members can come to either your workplace or you can come to our Glasgow office. By having these options available we have training that suits everyone’s requirements.
Our Pay Per Click training course covers the following modules:
- Structuring campaigns and budgets
- Keyword research and selection
- Writing advertising copy and descriptions
- Pay Per Click bid management
- Monitoring keyword, advertising, landing page and campaign quality score and performance
- Revising copy, landing pages and bids to improve return on advertising spend
- Structuring PPC campaigns and budget
Structuring Campaigns and Budgets
.This module will cover setting up your campaign objectives and budget, you will also be able to find out how pay per click fits in with your overall search engine marketing activity and how planning and structuring your campaign will improve effectiveness.
Keyword Research and Selection
This module will discuss the importance of keyword research and selection and how you can research and select relevant and productive keyword phrases. It will also tell you how to use broad phrase and exact match types and how to avoid over-paying for unproductive words.
Writing Advertising Copy and Descriptions
This section will teach you how to write copy to boost your quality score, rankings, click through rate and conversions.
Making and Reviewing Bids
It is important that you develop a bidding strategy and this section will tell you more about how you can decide your bidding posture. The higher cost per click reduces your chances to improve return expenditure which is why bid management requires a fine touch.
Monitoring Pay Per Click Marketing Performance
With this section you will be able to find out more about how to track, measure and analyse the performance of your pay per click marketing campaigns. You are also able to find out more about how to get the most out of internal reports and conversion data and how you can use web analytics to understand website usage.
Campaign Tuning and Revision
If you are a business in Glasgow who is considering Pay Per Click then it is important that you know how to refine your pay per click campaign so that you can get the maximum from your budget, by refining your pay per click campaign you will be able to cut down from clicks off people who are just searching about the internet in general. Our campaign tuning and revision section covers using reports and analytics to refine your campaign, improve your quality score, reduce waste and spot potential click fraud.
During the course you will be able to practice and apply the latest and most effective pay per click advertising techniques and will be able to have the knowledge on how you can carry out forensic analysis of your own or a competitor’s pay per click advertising campaign. Our pay per click training will also cover both the theoretical principles and the practical applications of pay per click advertising.
Our Pay Per Click training is suitable for anyone in Glasgow who has a keen interest in this form of internet marketing. We understand that people of all abilities may be interested in this course which is why we have developed a beginners, intermediate and an advanced course so that we can tailor for everyone’s requirements.
For more information about our training just get in touch with us by giving us a call or by filling out our contact form provided on our contact page.