During a SEO campaign (Search Engine Optimisation), or Pay Per Click campaign you will need to use Google Analytics to track the performance of your website since starting the service, this not only contributes to how successful your campaign is but it also allows you to measure your success online.
Visitors through your website
With Google Analytics you will know how much traffic is coming through your website. You’ll be able to find the number of page views that your website has had recently and there is a bounce rate that will tell you the percentage of people who left your website after reading the information along with the average time that people spend on your website. There is also a chart of new visitors and returning visitors which will allow you to measure the percentage of new visitors to your website.
Monitor in real time
Google Analytics allows you to monitor your user activity in real time, meaning that you can now monitor the number of people on your website right now, their demographic location, the keywords and websites that referred them to you, which pages they are viewing and the conversions as they happen. You can even compare mobile conversion rates for mobile as a whole and the conversion rates on a desktop.
Here at our company we do both SEO and Pay Per Click for both ourselves and companies all over the UK on a day to day basis.
Our in depth knowledge of Google Analytics allows us to offer training that is of the highest possible quality.
When you come to us for Google Analytics training our team will teach you:
- How to set up Google Analytics
- How to log in to view your Google Analytics
- How to use the dashboard
- How to find out whether or not your campaign has been successful so far and whether or not you would need to make changes to the campaign
Flexible learning options
When it comes to Google Analytics training we have several learning options available, with you being able to learn at our premises in Glasgow, online or we can come out to you. We regularly have a lot of people who want group training at their premises and this is something that we offer provided that you are based in the UK.
We charge competitive prices for Google Analytics training and would be happy to discuss your requirements and give you a free quote.
If you would like a free quote or you would like to find out more about the course then feel free to contact our friendly team on 0141 280 2411. Alternatively you can send us an email at: firstname.lastname@example.org.