Email marketing is a cost-effective, targeted way of advertising, meaning that you will have the ability to control exactly who sees one of your emails by segmenting your contacts based on the area that they live, their lead status or their demographics.
This form of marketing increases your brand awareness and/or gets your name out there. Planning your campaign well, smart design and targeted content allows your business to consistently build value. This means that when a customer needs your products/services, your business stands a much better chance of turning those leads into clients/customers of yours.
Email marketing can be measured which is why it’s one of the most used marketing services. With delivery rates, open rates, click to deliver rates and subscriber retention rates, you’ll be able to monitor which information your customers are most responsive to and further target your marketing strategy towards your more successful campaigns.
Here at our company we have carried out email marketing for ourselves and for companies in a range of different industries, so we are a company that you can rely on to deliver excellent email marketing training.
During our email marketing training you will learn:
- The benefits of email marketing
- The best email marketing software to use
- How to start your email marketing campaign
- How to best market yourself and the products/services you offer
- How to find email addresses for your campaign
- How to measure your performance
You are able to take our email marketing training at our premises in Glasgow or we can come out to you. A lot of people prefer us to come out to them when they want us to teach a group of people the course and we are able to do so regardless of where you are based in the UK. You can also opt to take the course online, allowing you to learn at a time and pace that suits you without worrying about any commitments that you may have.
For a free quote for our email marketing training or to ask us a question about this course, simply contact our team on 0141 280 2411 or you can email us at: firstname.lastname@example.org.