Email Marketing Training Glasgow


iStock_000032905300SmallEmail Marketing is an effective way of promoting your business and the products/services that you can offer. By making use of email marketing you will be able to send emails to people who may be interested in your services/products which can in turn increase the amount of traffic to your website.

We provide email marketing training that offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that deliver results.

Here at our company we provide email marketing training provides companies in Glasgow with a complete range of tools, plus advanced techniques and ideas to ensure that your emails get better response, more conversions and a higher return on investment.

Our email marketing training cover a wide range of topics includes the following modules:

  • An introduction to email marketing
  • Strategy, objectives and approach
  • Analysing the results
  • Communications strategy
  • Advanced segmentation and targeting
  • Designing and writing for email
  • Deliverability and sender reputation
  • Testing and optimising
  • The foundations

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Introduction

  • The strengths of email marketing
  • Challenges and threats

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Strategy, objectives and approach

  • Defining the goals and objectives
  • Choosing the right messaging strategy
  • The types of content, types of emails, timing and the frequency of the emails

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Analysing the results

  • What to measure and when you can measure the results
  • Metrics
  • Setting up a dashboard
  • Comparing results and benchmarketing

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Communications strategy

  • Marketing automation
  • Triggers and remarketing
  • Transactional and other email types
  • Multichannel and social media integration

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Advanced segmentation and targeting

  • Persona-based targeting
  • Lifecycle marketing
  • Behavioural targeting
  • Dynamic content

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The foundations

  • Legal compliance, privacy and trust
  • On-site and off-site acquisition tactics
  • Value of an email address

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Designing and writing for email

  • Creating and coding guidelines
  • Design for mobile
  • Wireframe/templates
  • Persuasive copywriting

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Deliverability and sender reputation

  • How spam filters work
  • Reputation
  • Authentication
  • Engagement

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Testing and optimising

  • Optimising the list growth
  • Minimising list attrition
  • Setting up a test plan

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We have three email marketing training courses available to businesses in Glasgow who are interested in coming to us, these training courses are as follows:

  • Beginner
  • Intermediate
  • Advanced

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Each of these courses vary in price, this is because one course may have more information than another. Our team are able to discuss the costs of each of our courses.

Our company has gained a reputation as one of the leading companies in Glasgow that provides email marketing training, this is a result of our quality of training. This quality of training has also meant that more people have came to us than ever before, with the majority of our customers returning to us and recommending our services to other people that they know.

Our courses can be taken online, at our office or at your premises, whatever your requirements are.

To find out more about our email marketing training all you need to do is contact us.

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